b2bmarketing – Leokadia Rucinski

Content Marketing Helps the Bottom-Line

Posted on February 5, 2019February 21, 2019 by -

Creating killer content is, let’s face it, time-consuming.

BUT there are a number of reasons creating amazing content contributes to your bottom-line.

Wondering if you should refresh the content on your website? How can you persuade your CEO or upper management that your marketing department should be spending budget on killer content?

✔B2B buyers spend 90 percent of their buying journey educating themselves.

✔Up to 70 percent of buyers make a decision ONLINE – based on your website content and information.

✔80-90 percent of people start the INTENT to buy with an online search.

Our digital world is transforming the way we buy, even in B2B. That means, your customers make a lot of their buying decision based on your website’s information. Your website should have meaningful and educational content. Often, buyers may even share blog posts or social media, as part of their decision-making process.

Trying to get your marketing colleagues on board? Curata’s recent survey of 500+ marketers indicates that 71% of marketers are increasing their investment in content marketing in the coming year.

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Ready to ramp up your B2B marketing content? @Leokadiacreative, we partner with our clients to create compelling big picture stories to help promote your organization and sell your services and products.

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Get Killer Content

Ignite your Content in 2019!

Posted on January 19, 2019January 28, 2019 by -

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Why social media marketing flops

Posted on April 9, 2018January 28, 2019 by -

“We love Pinterest!” says a prospective client who wants to promote their business with social media marketing.

You prod further and discover that in their industry Pinterest would represent roughly 5 percent of all “likes” or even leads ….but they want you dedicate at least half of your time to it …

What can you do when you know upfront that a project will have little to no success but a client has their heart set on it?

Pivot them in the right direction by sharing best practices. Social media marketing can be an effective tool to promote your business, if executed well.

You should keep in mind the following when executing a campaign on a new or existing social media channel:

Are you using your existing channels effectively?

If your company’s website hasn’t been updated or had a major refresh in a while, your efforts may be better focused there.

(Generally, the majority of your leads (60-90%) will come via your website.)
Set campaign goals.

Do you want to increase awareness? Generate more buzz?
What are the primary social media channels that your audience prefers?

Don’t have the information? Don’t have data? Research it!

If the supporting data and research clearly shows Facebook, don’t launch a campaign on Instagram.
Are you as consistent on social media as you are with other communication channels?

Remember social media is only another platform.

The voice and imagery must be consistent with the rest of your communications. That also means proofreading!
On a continuous basis, use social media data and analytics appropriately and in conjunction with other research.

Is a post with an image performing well? Is this a fluke or is can this be replicated?
Measure.

After each campaign measure quantitative and qualitative results.

Love this? Connect with me, let’s create something great together!