Creating killer content is, let’s face it, time-consuming.
BUT there are a number of reasons creating amazing content contributes to your bottom-line.
Wondering if you should refresh the content on your website? How can you persuade your CEO or upper management that your marketing department should be spending budget on killer content?
✔B2B buyers spend 90 percent of their buying journey educating themselves.
✔Up to 70 percent of buyers make a decision ONLINE – based on your website content and information.
✔80-90 percent of people start the INTENT to buy with an online search.
Our digital world is transforming the way we buy, even in B2B. That means, your customers make a lot of their buying decision based on your website’s information. Your website should have meaningful and educational content. Often, buyers may even share blog posts or social media, as part of their decision-making process.
Trying to get your marketing colleagues on board? Curata’s recent survey of 500+ marketers indicates that 71% of marketers are increasing their investment in content marketing in the coming year.
Ready to ramp up your B2B marketing content? @Leokadiacreative, we partner with our clients to create compelling big picture stories to help promote your organization and sell your services and products.
Leokadia Rucinski 