How can your brand convey trust?
- Keep it simple. Ensure all language and images are consistent.
- Avoid cringe-worthy content.
- Make it easy for your clients to contact you.
- Provide useful and helpful content – not just another newsletter.
- Can you communicate who you are as a company?
http://www.inc.com/laurel-mintz/5-easy-fixes-to-make-your-brand-trustworthy.html